Free Followers: What Are They Worth?

Running or administering a social media page is important for many modern day enterprises. It helps to drive content, discussion, and overall connections unlike any other platforms truly do. With that said, there is some question on the value of each of these platforms and how they can relate to a current marketing or business schematic, as well as to personal growth. Whether it is a personal awareness page or a business, the question of followers being worth it is one that is assuredly going to arise.

Those who have pages that have business and professional purposes—even if they are for personal use or growth—need to know and understand the value that is behind every one of the free followers that they have. Whether it is the free likes they give or simply when they click on a post to share it, they are taking an active interest in your business. This means that every follower could be a possible sale or possible outreach opportunity that could equate to profitability for the business. Further, they provide name recognition and advocates as well. So, when asked what a follower is worth? The answer is simply a lot.